DPVA's new website ... a wish list

By: Dianne
Published On: 12/5/2006 4:53:13 PM

The DPVA's website now announces "new website coming soon!!!" (no date, etc.) With the vitality and power of the web having such incredible influence on campaigning and elections, I would like to start a diary by posing a question to the RKers:

What would you like to see on the new DPVA website? (What functions, what information, what tools, etc.)

I'll start by wishing that the new website will be able to list all the county and city committees with their officers listed (phone numbers and e-mail addresses), meeting location, and meeting date and time and a link to their websites.
One of the commenters below said two very cogent things --
"What could I have done differently if only I knew what to do?" and "Keeping this knowledge and experience unavailable to the novice has a huge potential of giving the budding activist the impression that they are up against some form of elitism."

At the moment, the Missouri Democratic Party website -- http://www.missourid... -- would be my choice for a truly well-thought-out and extremely useful website for a newcomer.  The first page of the site links to everything.  You don't need to go and search for things.  Take a look and maybe you'll come up with more things that would be good for Virginia. 

I'm hoping that during the Requirements Definition stage of the new DPVA website project, that the functions, information, and services that the MO website provides were considered.

Looking forward to reading more inputs.


Comments



Great diary idea (Rob - 12/5/2006 5:15:51 PM)
I'd love to see more targeting. So, if I enter my email plus zipcode, I'll get updates on events, etc. relevant to my area.

Also, if we log-in to the DPVa website, there could be a calendar on the site targeted in the same way for us.



Rob, that is a great idea (Dianne - 12/5/2006 5:44:16 PM)
Communication is everything!  If you don't know, how are you going to participate? 

Keep your ideas coming, Rob.



Thanks! (and thank you for the diary) (Rob - 12/5/2006 6:21:30 PM)
Another idea - A page called "The Bench" or "Rising Dems" that profiles promising rising stars and highlights opportunities for people to get more active (like open precinct chair seats, local opportunities, etc.)


Add to Rob's idea (Greg Kane - 12/5/2006 8:23:29 PM)
Rob has a great idea. An important component of an effective web site should be focused on attracting and informing volunteers. Anyone should be able to enter their name and address and see, not only events, but their precinct/district/committee leaders with phone numbers and email links. They should be able to see local events and state wide events. They should be able to check to see if they are a registered voter. They should be able to get directions and a goggle map to their polling places. They should be able to see a list of social services available to them.

They could have a lawn sign rating based on their property location ranging from "very important" to "the chairman will personally place the sign and kiss your butt".

The type of things that could be done based off of a name and address is enormus. The voter registration check, polling place directions and a detailed explanation about abesnetee ballots and thier voting rights would be a great place to send all of the folks asking these questions leading up to an election.



Great ideas! (Rob - 12/5/2006 9:49:00 PM)
Wow - that would be one hell of a website.

Question, though, about one part of your idea - could the DPVa report instantly on someone's registration status?



Why not? (Greg Kane - 12/6/2006 12:27:18 AM)
I'm not sure that would be a problem - especially since that data is readily available anyway. Both parties have it and I think you can find that out online with the state.

I guess you could do some online registration and email verification type thing but that would proably be viewed as a hassle or intrusion by most people just wanting info. Of course some online verified registration might be OK for volunteers wanting to have an "account" that they could update - things like type of volunteer help, email and phone number updates, etc.

Anyway its something to think about.



Sorry, Greg - (Kathy Gerber - 12/6/2006 12:48:15 AM)
It takes a pin number.  You enter your personal info then they snail mail it to you.

This is where you check:
http://www2.sbe.virg...

Here is pin info:
https://www.dmv.virg...



Commentary (Teddy - 12/5/2006 6:05:04 PM)
There should be a feedback and comment section. Audience participation would do wonders for the Democratic Establishment to hear.


Agree with that ... (Rob - 12/5/2006 9:48:03 PM)
or at least a "suggestion box."


The Word Is (Mark - 12/5/2006 6:14:15 PM)
the new website will be here in January.

Also, the roll-out for the new "Prevail II" voter database will be in January or February.

Of course, both these jobs are huge undertakings, and those dates are vague on purpose right now.

All good suggestions here in the comments.



A blog (Arturo - 12/5/2006 8:21:27 PM)
The DPVA website needs a blog.


They have one. (Rob - 12/5/2006 9:46:41 PM)
It's just not updated much:

http://www.documenti...

So, they obviously need a blogger that updates their blog at least once every few days.  Plus, they should have a link to the blog at the top (not the bottom) of the main page.



I sent an email to the blog's "contact" (Bill Carlin - 12/5/2006 10:07:28 PM)
Asking what it would take to revive their blog.  I agree with your observation about how it's constructed.  It looks rather user-hostile when the means to post to it is, for all pratical purposes, hidden.

I'll share any response.



Training & comfort for newbies & those seeking asylum (Bill Carlin - 12/5/2006 9:45:46 PM)
After the '04 disaster I was faced with a choice:  Surf to some Canadian Real Estate sites or find the answer to that nagging question of "Where in the hell were the Democrats!?"  The more embarassing question was "What could I have done differently if only I knew what to do?"

I was hungry for info on political activism and didn't find squat in the places where I suspected help would reside.  National, State and local Dem web resources were either just a web interface to announce meetings or a place to promote and chronical fundraisers. 


There is a crying need to provide something to convert the typical couch potato Fox-junkie to a knowledgeable political operative.  Provided with stops on the way for those that may want to plateau for a while to check the fit before advancing.

Keeping this knowledge and experience unavailable to the novice has a huge potential of giving the budding activist the impression that they are up against some form of elitism. 



This is what I think is (Gordie - 12/5/2006 11:00:54 PM)
one good web site. Check it out.

http://www.nelsondem... 



Not bad... (Rob - 12/5/2006 11:03:22 PM)
what aspects of that site would you want to see the DPVa adopt?


Certainly (Gordie - 12/6/2006 7:53:34 AM)
the home page deplicting candidates through out the state.
Links to the SBE, Governor, State Houses and Senate.

A calendar of events that is not hidden.

Democratic links through out the state.

A volunteer of the month, etc would be appropriate.

Contact info, etc.

But most of all user friendly. Not very one is an internet junkie, so it definately has to be user friendly.



Kingdem (kingdem - 12/5/2006 11:54:35 PM)
I'm glad the DPVA is getting a new website. The old staff definitely neglected the one the new Party has inherited now. I attended the Central and Steering meeting and I am totally excited about what the DPVA is going to bring to bear in 2007.  The dates mentioned earlier for release are correct. I agree that this is a lot to undertake, but I think it's gonna happen. The question now is whether some of you on here will ever be satisfied????

I have a guess.



If... (libra - 12/6/2006 12:22:11 AM)
the new! improved! DPVA site is user friendly (and that includes responses from those in charge; when I first started reading RK, I didn't know how to register, much less how to post. I wrote to "contact" and got a step-by-step instructions in less than 24hrs)...

if... it takes notice of some of the (excellent, IMO) suggestions above and becomes both: a "bulletin board" (dates, places) and a place where people can "meet" to exchange ideas...

Then... I'll say "long live"



give it a rest (Greg Kane - 12/6/2006 12:32:17 AM)
kingdem why don't you just give a it a rest for a while? Surprise us and just have something positive to say for a change.


Are you talking to me? (kingdem - 12/6/2006 12:48:46 AM)
Greg: Why won't you give a rest. Stop trying to be a wannabe political professional that knows what he's talking about and be the uninformed blogger that you are....

Can you do that for me?



That's uncalled for and you are disrupting people's work. n/t (Kathy Gerber - 12/6/2006 12:57:22 AM)


Satisfied??? You bet NOT.... (Dianne - 12/6/2006 9:51:55 AM)
The wonderful and attractive characteristic of Democrats is that they are always looking for improvement, be it for all Americans or for a website. 

Kingdem, I'm hoping you are not a DPVA staffer or a local Chair, etc.  What you said was good -- it's the last sentence that disturbs us all out here who want improvement, better communication, and a way to give feedback.  This is a democracy.



Just A Point... (Liberal Pi - 12/6/2006 1:24:18 AM)
I heard that the new site should have at least one of the features you mentioned (county/city committee officers + their contact information). However, not every committee has a regular meeting date and time or, for that matter, a website.  This is something a few of us are working to remedy but, for the time being, we'll have to make do.

One thing I would like to see though, is a much more frequently updated and user-friendly blog with posts not just from a webmaster but about the things the DPVA is doing across the state from the POV of party staffers. A calendar function would be nice as well, perhaps something like the calendar at the VAYD page http://www.vayd.org/... or in the style of the calendars on many of the sites Brian Patton has put up. Those calendars list the next few upcoming events.

Toss in a news feed as well with political news from across the state.



Here is a question .. (Brian - 12/6/2006 8:22:52 AM)
Why do people want the DPVA to include a blog?

It seems like the better route would be for them to just link to RK and send people here for their daily dose of blog reading. 

Then, if they had something they wanted posted on a blog, they could get an account, write a diary, etc. 



My answer... (Rob - 12/6/2006 9:50:34 AM)
blogs are a unique form of communicating - and it's useful for the state party to harnass that media to get its desired message across.  Blogs are unlike anything else - press releases, interviewed, etc. - and their unique characteristics are useful especially to a political party (short burst and frequently updated reports/comments/etc.) Hoping that RK or other non-affiliated blogs get their message across would not be nearly as effective. 


Yes (Dianne - 12/6/2006 10:39:40 AM)
Agree that the DPVA should get their own blog.  The DPVA needs to demonstate that they are a strong party with strong capabilities.

Plus I'd like to see DPVA staff blog if they'd like!!



I agree with Rob but for different reasons (Kathy Gerber - 12/6/2006 3:25:30 PM)
Lots of good ideas, and I just want to toss out a meta thought. Software products and blog space are not scarce resources, competent people and committed community members are. Looking upscale, the real power of the dailykos community has much to do with generating massive quantities of political capital under individual autonomy.  Certain problems tend to cluster at the interface of netroots and legacy politics, and John Conyers' and Louise Slaughter's participation on dailykos represents just one way of overcoming some of those problems. Unlike the relationships that have developed in some other states, a substantial component of Virginia's progressive blogosphere did not evolve as motes in an auxiliary halo surrounding a legacy core.  That's just a fact.

If folks are not comfortable with the chaotic nature of typical blog economics or culture, and they are motivated to pursue an alternative model, they will build it.  I believe that some misperceptions may exist regarding notions of control and ownership, but they won't be cleared up overnight. 

Brian, what you say makes perfect sense, but that's not always what ends up happening. One object of value is space on RK and the going price is providing clarification via participation.  This notion doesn't derive from some overdone set of rules, rather it is a natural artifact of the process that's circumvented only under special circumstances.  Perhaps that's never been stated explicitly, and a potential for conflict exists between the collections of assumptions that folks bring to the table.  And other blogs function very successfully under entirely different models; NLS is a good example.  It's likely that a VADP blog would implement another vision.

Over the last few hellish years Conyers gifted substantive content to dailykos, and he was hardly alone among legislators. He, and many other highly visible public figures, paid for dailykos product by at least giving a nod in the form of limited participation.  They bridged the gap between blogs and traditional politics however rocky that road may have been.  And thanks to Lowell, there never was a gap between Jim Webb and RK.

That's just a glimpse into a tiny bit of well-known blog legacy.  But here's another disconnect.  The low entry barrier is something highly valued by many bloggers, but others find this extremely threatening.  As a matter of fact there were a few posts strongly emphasizing the need to work one's way up through committees somewhat like a guild system.  Such a process has high value in traditional environments, but it isn't very important on most blogs.

I don't want to argue here about what view is optimal - just pointing out that they are quite different.



They have contact info at DPVA now (sndeak - 12/6/2006 10:43:07 AM)
http://www.vademocra...

http://www.vademocra...



Three more wishes (Dianne - 12/6/2006 11:03:27 AM)
A function that captures and links you to all the Virginia newspapers' letters to the editor feature.  Make it easy to write letters to editors and/or call newspapers.  And include tips for writing good letters.  (....we don't all read blogs).

Instead of the full (and very long) platform being displayed, summarize each topic/issue and link it to the full discussion. Call it What We Stand For.  And write the summaries so we can use them as talking points!

A good way to attract Democrats to join and become part of the Party is to ensure early that every county and city's reorganization date is posted on the DPVA's home page or linked to a page devoted to that function.  Include date, time, type of reorganization, what a reorganization is, when officers will be elected, and most importantly the name, phone number, and e-mail address of the Chair so you can contact them early to find out the details and get the paperwork, etc.  I know that in at least one county, unless you read the DPVA-required announcement buried in a section of the newspaper that most people never read, you would have never known a "call for Democrats" ever happened or that a Democratic committee even existed. 



Agree (Gordie - 12/6/2006 1:38:50 PM)
With you on the newspaper and links to the editor, but feel the link should be to the local Committee's web site and they have the Newspapers listed and the "letter to the Editor" section. Not all newspapers have the same policy on letter writing. Some take emails, others want just snail mail. Length can be anywhere from 250 words to 350 words. That would be a large burdon for the state DPVA to meet. Much better left to the local.
Some how we need to get all local committees to have their own web sites. This would be a tremendous help to the local people.


A single source is probably better (Greg Kane - 12/7/2006 12:52:02 PM)
Gordie:

A single media database could easily accomodate hard copy vs email LTEs by "graying out" the email option and allowing a print download in text format or word doc, PDF or whatever format option wanted.

A single source database - and this does not have to be the DPVA, could be useable by all party web sites as an "include" page on the local committee web site. This would keep the vistor on the local web site and not direct them off to another site.

This would also have the benefit of allowing those without a local web site to go to any of the "participating" web sites and do an LTE customized for their local media.

Perhaps it is time to start up a "Democatic Technology Partnership" for all of the web masters and netroots to share ideas and resources and work together. If there is one thing that the netroots has done more than anything else, it is bringing people from across the state together. We should just carry this forward with something better than we have today



Some Good points (Gordie - 12/8/2006 9:19:48 AM)
First I send all my correspondence by email in RTF. Not everyone can open DOC text. Every computer I have ever dealt with can open RTF.

When ever Daily Progress accepts my snail mail letter, they always call me to make sure I am the author. Nelson Co. Times does not call me because they accept email letters. Coordination between the letter writer and the web site would have to be amintained, but I guess that could be worked out.

I really like the "Democratic Technology Partnership". It definately goes along with the more heads are better then one.



It must be kept up to date! (JC - 12/6/2006 11:21:14 AM)
No matter what else, the web page must be kept up to date, preferably on a daily basis but on a weekly basis as a bare minimum.


Should also post non-partisan events... (Rob - 12/6/2006 2:27:21 PM)
fairs, parades, gunshows, sporting events etc. around the state to get grassroots Dems to be active at those events.


Pump Up the Demo Memo (elevandoski - 12/6/2006 3:26:16 PM)
DPVA needs to produce a better and much more frequent web-driven electronic Demo Memo. Was it Laura Bland that used to do this?  They were killer!!!  I wanted my enewsletters to one day grow up and be just like hers. ;)

They also need to go out there and train local committees on how best to produce their own Demo Memos and build their own web-based subscription lists.  Send them to Virginia Beach first!!!

Along with the LTE help, the website should also post some of the best LTEs published from around the state.

I don't think it would work to publish contact info all the way down to the precinct level.  Some committees don't have all their precincts covered and that would look kinda embarrassing. 



An interesting fork in the road mentioned by a commenter... (Dianne - 12/6/2006 5:44:31 PM)
I think it would be a really worthwhile project for the DPVA or some entity to help Dem committees set up websites for their counties and cities.  It would be good if they could set up a template that all could follow.  How (by what means) do you guys think the DPVA or the DNC could help locals set up their Democratic websites?


Build it and they will come (Greg Kane - 12/7/2006 1:10:15 PM)
The netroots community has neveer needed permission to do their own thing. Nor should local committee web masters need permission to work together for a common goal.

We should look to form a Democratic Technology Partnership of committee web master and others, including the netroots community to help recommend standards and pracitices for web sites. It could certainly be an area where ideas are shared as well as resources. I mentioned to Gordie (above) that we could work on an LTE database and scripting that would allow any participating web site to "include" this as an option.

There are many things that could be done. It starts with talking with one another and leaving personal agendas behind. This should be a purely technology forum to connect people to ideas and resources.

If we begin the discussion and it begins to produce results, I am quite certain that the institutional folks will look to make it their own - which may not be a bad thing as long as agendas are kept in check



You're posts are always good, especially this one (Dianne - 12/7/2006 9:33:23 PM)
After looking at all the Virginia Dem county and city websites, some definitely need help.  It looks like a lot of folks who are developing these websites could use some help and ideas.  And what a great idea to start a Democratic Technology Partnership of web masters and others.  I know it would be appreciated and welcomed. 

Are you offering to start a discussion on this and see if it can develop into something? 



Its worth a try (Greg Kane - 12/7/2006 10:34:31 PM)
I think this is worth a try. I'll kick the idea around to see if there is interest. If there is then maybe after the holidays we can put some meat on the bones of this idea.


Greg (Dianne - 12/8/2006 8:39:55 AM)
Thank you.


Should have proofed the subject -- Your posts... sorry (Dianne - 12/7/2006 9:34:22 PM)


Greg (Gordie - 12/8/2006 9:27:27 AM)
as I answered above, I support your ideal of a technology group. NCDC web master is a software designer. Probably why it is user friendly, by my terms.
Get a hold of Dave Cole and clue him in. You may get more ideals.
Run with it.


On its way (Greg Kane - 12/8/2006 5:45:07 PM)
Gordie:

I just sent Dave and about 40 other web masters an invite. If anyone else would like to be part of the discussion after the new year, just email the web master at albemarledems.org



Oops (Kathy Gerber - 12/8/2006 5:59:12 PM)
Greg, Amanda Pour is actually the webmaster for Nelson, but I'm sure Dave will pass that on.  I'll add what I can in comments when I have a chance.

It sounds like a good idea from here, but do you have some kind of list of those that don't have a web site?



I'll send you what I have (Greg Kane - 12/8/2006 10:10:14 PM)
I'll send you the info I have - look it over and make changes/adds/deletes that you think appropriate.

I also hope that you sign on for the discussion group .. Nelson County always works as a team, right?



AFAIK (Kathy Gerber - 12/9/2006 2:06:07 PM)
(longest most boring comment ever? I'm splitting it in two) Didn't read it yet.  I'll come if I can, but meanwhile, let me brain dump here.  As I see it, the hard part is the content or business end of things. That's where the up front work is, and that's what drives the techno structure and details.

So I'm going to advocate for setting at least a general direction and a few goals in advance of your meeting, not when people go home with shiny new ideas.  That way you'll use your time more effectively.  Otherwise, build it, and they will throw it away.  No good.

One of Dianne's suggestions was about making it easy.  It's so simple that it's easy to overlook.  Extend it though - easy for users, easy for maintainers, and easy for committees.  That's not a bad ground rule.  But easy to do what?  Facilitate the exchange of information for starters. But set this aside for a sec..

In this thread, some commenters are focused on interface and some (e.g., Greg) are talking implementation.  Easy to talk past each other that way. 

Start with interface.  The first question is interface to what (back to para above).  That's coupled with the second question of who decides (ditto).  And there's no one size fits all answer there.

Skipping forward to a specific, and I think this is closer to where you are, Greg, remember the old KISS adage.  Assume there's a decision to support LTEs. Having a centralized (and up-to-date) database of media outlets and contact info is a good idea.  Locals could then customize a subset, write their own, or just link to the central list.  Having flexible alternatives accommodates local skills or lack thereof. Add on suggestions for good LTEs, and this whole piece is almost static.

One motivation for LTEs is to express one's own unique view and another is to emphasize info/ opinion in a "me, too" kind of way.  The second type is not a real LTE; it's what we usually write to legislators (see diary: Rally to Restore Workers’ Freedom to Form Unions).  The facilitating organization usually has a pre-written letter that visitors can customize.  That doesn't help with LTEs really, because newspapers rarely publish non-original content. 

So, incorporating some kind of letter writing tool doesn't get you much more than a lot of hard work. People want 1) the media contact information and 2) talking points 3) someone to contact if they have questions about the process. The media contact info is either an email address, a pointer to an online form, or a snail mail address. (1) and perhaps (3) are easy enough to provide. 

But talking points for LTEs need to be timely because they often address issues with a timeline (legislative calendar). And someone - or a group of someones - has to make decisions about what talking points to advocate, especially on controversial matters.  Someone has to write the content.  Someone has to get it on the web site.  A better alternative is to incorporate talking points and suggest LTE structure in news releases, via email or on a web site. 

And finally, someone motivated enough to write an LTE probably already has a point or two in mind that they wish to express.

So all of that is just about LTEs.



AFAIK 2 (Kathy Gerber - 12/9/2006 2:07:44 PM)
Gordon pointed to the NCDC site already so I'll mention a few things about it in a generic way, not so much as a committee member, but really as someone who has been through similar processes in many other settings.  Perhaps you can add something about Albemarle or 5CD. This isn't rocket science, nor is it some internal secret strategy.  Nelson has a small web site subcommittee that isn't real active right now because it doesn't need to be, but it was instrumental in focusing momentum, settling some questions and moving things into maintenance mode.  Fortunately, we had no shortage of professional level talent, implementation didn't really pose problems - maybe some stylistic quibbles and what not.

A committee or group lets you get several sets of eyes on content to spot problems, enhance the material and develop consensus as to what to include or not to include. That's made easier because in stark contrast to blogs, it's appropriate for committees to come to the decision to avoid incorporating anything particularly controversial. I really doubt if you will find "bullshit" on any committee web site that hasn't been hacked, though I could be wrong. This is still a business type decision or assumption, and again, it doesn't have much to do with implementation.

In our group there was a great deal of discussion about the specifics of layout and what needed to be there, but it really doesn't matter much on that end if a participant is not very proficient technically.  As a matter of fact, it helps enormously to get input from non-geeks. 

All in all, having a group work on this was a reasonable idea.  But though the tasks were fairly simple and straighforward, the committee model brought its own set of problems.  We modified how we worked, and it still was a painfully slow process.  Straight from the committee secretary to the webmaster does work for us now; it may not work for everyone. 

My personal takeaway is that once you get started, however well-intended, every person-to-person interface is a potential bottleneck, even on a small committee.  If someone goes on vacation, gets sick, lacks commitment to the process, moves or even possesses a strong will to implement a personal vision, problems can arise.  Does that cover everything?  No.  Remember this is a political committee.

And there are externals, e.g., out here any face-to-face meeting however small, generally involves at least one person driving 30 miles or so.  That's a local factor; other groups would have other issues. All of this is important on a site that has timelines and deadlines of any sort.

On the face of it, our goal appeared to be a very simple one - a functional NCDC web site.  I must say that throughout all of the experimentation, a recurring thought was that it really shouldn't be so daggone difficult; half the 12-year olds in this country have web sites, etc. etc.

That's nothing more than my personal quirkiness, Meyers-Briggs N talking big time.  But that's a factor that colors whatever I as an individual bring to the table.  Another personal factor is utter burnout from various OS and app religious wars since the 80's. Not my game anymore, you win, have fun. That's my indiosyncratic POV, but therein lies my greatest potential to impede the process. And it's my personal responsibility not to let it get in the way.

I'd summarize the dynamics as sort of like a simplified version of a small company switching from paper to computers, and that reflects to some degree the age of those involved. It is definitely more complicated and more difficult than a kid's web site.

And to older folks who have always done things in a different way, who may or may not be web savvy, just having a web page represents a disruption in the long-accepted flow of information.  And it is a disruptive, no matter how simple it may seem to many.

This isn't just cultural or resistance to change, there are physical constraints.  I had dial-up when I moved here, and it was next to intolerable. We now have an expensive alternative which isn't all that great either.  And it's definitely not something I would have bothered with were I not involved in IT in the first place.

In the end, we could have the best web site in the world and won't reach all of our members, much less into parts of our community, especially the economically disadvantaged, without other venues. And those venues demand resources as well.  Furthermore, since there is so much dial-up out here, we can't ignore it, we have to be lightweight, and that isn't going to change overnight.

It's pretty clear that what ended up working here won't work for every single committee. In a way, a committee's web site becomes it's official public face.  In a committee undergoing internal changes or factions, ownership of that "face" could become a bone to grapple over, consolidating perceived power in one individual or group could be begging for trouble.

I hope this is helpful. I'm sure that others in Nelson may post-mortem that experience in an entirely different way.  In retrospect, I think working through the process as a group was very helpful in gaining shared experience and arriving at a common understanding of appropriate content more than anything else.  That seemed to be a source of some anxiety. Very short term, the free ranging content of blogs may add to that concern.  That shouldn't be hard to clear up. 



Begining a Framework (Greg Kane - 12/9/2006 8:09:23 PM)
Whew Kathy! ….your comments demonstrate exactly why you bring so much to the table and should be involved. All great points with loads of experience to back them up!

Picking up on the thread, it would seem that there are different elements to consider:

1. Organization: What are the goals? What measures can be put into place to help determine if those goals are being met? Should a web site be an element in an overall marketing strategy? Should a web site provide specific organizational tools for organizers? What kinds of services can be offered? What is the plan for dial-up users and those with no internet connection?

2. Technology: What tools are available to help create the means to accomplish our goals? Do the tools meet the KISS rule standard? Is it possible to provide a sophisticated tool-set to non-geek end users (our customers)? Is security an issue? Can we provide templates to use and what about technical support?

3. Design/Content: What content is right for a given local committee web site? Who decides? What is the structure of the decision making? Are there guidelines that can be applied or does a committee decide everything? Is all content the same? Is there content that reflects directly on the local committee and other content (republished article, letter from local Dem) that is OK to showcase an individual or allied organization? What about design? Does a committee design the look of a web site (yikes!)?

4. Legal/Ethical Stuff: What do I have to watch out for? What Federal and State requirements do I have to be worried about? What is “Fair Use” and does that mean I can print anything I want on my web site?  What about ethics? Should there be some ethics guidelines, if so what would that be? Can I be a partisan and ethical at the same time?

It would seem that a state wide discussion group would be most helpful on the technology aspect. It could also help in framing the options for organization. The tricky area is content. This is probably the area that many local committees are most nervous about … and rightly so.  The content should certainly be focused on helping elect Democrats because that is our goal. It should be focused on building the party because that too is our goal. However the content used to meet that goal make look a little different in Mecklenburg than in Charlottesville.

The discussion group probably should touch on all of the areas of concern to participating web masters. I think it would be helpful to share the challenges we face as well as our ideas on how to best meet those challenges.

The core focus of this discussion group probably should be technology and how to put the best possible tools in the hands of Democrats across the state to kick Republican butt. The LTE idea is probably more down the line and fairly advanced. The things that have been pointed out about that are good and should be thought through.

We can’t cure world hunger here but given the fact that there has been absolutely no discussion between web masters about the challenges they face or even what a web site is supposed to be doing, its past time for us to start talking with one another.

It will be important to hear from the other web masters and their ideas in terms of overall direction and specific goals. I think we can begin to do that in the coming weeks.

So far I’ve heard from 7 web masters responsible for 17 web sites that are interested.



On beginning a framework (Dianne - 12/12/2006 12:09:54 PM)
I've been been a member of a committee and assisted in designing their website (I came up with the content and a technical person implemented it).  That situation was unique because the leaders were not "computer-savvy" and weren't much interested.  But that situation might be something that needs to be considered.

May I suggest a "quick and dirty" requirements analysis.  The users' requirements (the requirements of those maintaining the website and those actually using the website) need to be addressed. You've said the tricky area is content and you're right.  The users' content and their requirements should drive the other aspects of the effort. You've asked the right questions but I believe they need to be put in a process structure to make it manageable for you guys.  For example, you've asked "Should a web site provide specific organizational tools for organizers? What kinds of services can be offered?"  The users should be asked these questions, be they Chairs, members, etc.

Once it's determined what the users' needs are, then I would think a technical solution would follow.  The best-designed "systems" meet the users' needs however the system is implemented (on what platform).  It would give you all the dimension and scope of what might be delivered.

Also, I think it would be a help if some guidance comes out of the DPVA (hint, hint, hint).  Or at the least, they should support you all and give you the assistance that you might need. 

By the way, each committee is responsible for it's own website's content... "Authorized and Paid for by the....." or another disclaimer and should be held responsible for the ethical and legal aspect of what they decide to put on their site, I would think.

Regardless, I think what you have volunteered to do is so incredibly commendable. 

PS  Why don't you guys at some point start a new diary on this matter so it doesn't get buried on RK.