The Wake Up Wal-Mart Holiday Campaign: Ad #2

By: shenendoah
Published On: 12/9/2008 4:39:09 PM

This December, Wake Up Wal-Mart is going all out with our annual Holiday Campaign to awaken America's largest retailer to its responsibilities. Here is a peek at our second TV ad for 2008's holiday season:

Titled Wal-Mart: America Just Can't Afford It Any Longer, the ad focuses on the hidden costs of shopping at Wal-Mart:
1) The tax burden Wal-Mart imposes on Americans by forcing its employees to rely on state resources for healthcare,

2) The lost wages of the legions of women who have had to take the company to court in order to receive equal pay, and

3) The devastating loss of American jobs as the retailer relocates its supply base to China.

What did we miss?

Is this ad going to convince your co-workers and neighbors not to patronize Wal-Mart this holiday season?

Have you seen this ad airing in Virginia?

Comments



Does this ad get it right? (shenendoah - 12/9/2008 4:39:40 PM)
What are the other hidden costs of shopping at Wal-Mart?