A "blog-savvy, net-based campaign?"

By: Lowell
Published On: 7/29/2008 5:28:16 PM

As a good friend of mine who does netroots consulting said to me recently, "one thing about doing this stuff, you see what nimrods the press are."  (note: American Heritage Dictionary defines "nimrod" as "a person regarded as silly or foolish")  Well, speaking of "foolish" (actually, clueless), check this out by Howard Fineman in an article on why Obama/Kaine "is a relationship made in vetting heaven":

Thanks in part to the influence of his consultants, Kaine ran a blog-savvy, net-based campaign.

Well, that's certainly news to most of us in the netroots who worked our butts off in 2005 to help elect Tim Kaine governor.  That was a "net-based campaign?"  Gee, I could have sworn that it was a top-down campaign, and that the "net-based" part was done by independent bloggers like Waldo Jaquith, Ben Tribbett, Virginia Centrist, the people here at "The Blog Formerly Known as Raising Kaine" (ha), etc.  True, the Kaine campaign did have an official blogger and internet director - John Rohrbach.  But as John himself makes clear in my interview with him for Netroots Rising, what Howard Fineman's saying is not really how it went down in '05:

Feld: There wasn't a lot of communication between Kaine campaign and bloggers. I had decided that I wanted RK to be independent...

Rohrbach: That suited the campaign as well. We really liked the things...RK could do things that the campaign didn't necessarily want to answer for, so we were able to do it all very honestly by not coordinating where we were pretending to be something we were not.

Feld: For the Kaine campaign, was there a conscious decision that the bloggers were doing their thing, let 'em do it?

[...]

Rohrbach: I think we did that a couple of times, but really tried to maintain a sort of distance...I wouldn't call it plausible deniability. The netroots community had come of age in Virginia, we didn't have a lot of information that you guys didn't know about. When you think about Waldo [Jaquith]'s institutional knowledge of Virginia politics, there wasn't a whole lot that anyone knew that he didn't. Or the information that bloggers found out by talking to people in Richmond.

So, maybe that's what Howard Fineman considers to be a "blog-savvy, net-based campaign" - keep your distance from the blogs, maintain "plausible deniability," and other than that run a top-down, traditional campaign?  Well, alrighty then! :)

P.S. Just to be absolutely clear, I am NOT criticizing the Kaine campaign for what they did in 2005, in fact I think they ran a highly disciplined and ultimately effective campaign (great job by Mike Henry!). I'm just pointing out that Howard Fineman doesn't know what he's talking about when he says that Kaine for Governor 2005 was a "net-based campaign."  As someone who was heavily involved throughout that entire campaign, I can confidently say, that's utterly preposterous.

P.P.S. Tim Kaine himself wrote an article in February 2006 explaining "How I Won."  Words you will NOT find in that article: blog, blogs, internet, netroots, bottom-up, grassroots...  Case closed.


Comments



You forgot...he also won because of (doctormatt06 - 7/29/2008 5:52:29 PM)
A republican who ran hitler ads, that didn't hurt Kaine at all...especially up here in NoVa...I still remember now had bad those ads were.


No, I didn't forget (Lowell - 7/29/2008 5:58:01 PM)
I just didn't mention that in this particular diary.  Ahhhh...Hitler ads by the Kilgore campaign, those were the days. :)


I thought the key was the counter-attack ads (Chris Guy - 7/29/2008 6:09:44 PM)
It got him to open up about his personal beliefs. Many swing voters will choose a candidate if they believe he or she's a person of strong faith, regardless of where they actually stand on the issues.


Most don't remember (Silence Dogood - 7/30/2008 9:33:52 AM)
That Kaine's first TV ads in 2005 were about his faith and values.  "The bible teaches us we can accomplish great things when we work together" was one of the major components of the campaign's message while they were introducing him to Virginian voters.  Once they'd accomplished the introduction and portrayed Tim Kaine as a regular guy and a public servant who believes the same things you do, they phased out the faith and values stuff and started to focus more on policy initiatives that would "keep Virginia moving forward."

I mention it as back story to explain that Chris, I think you're absolutely right.  Governor Kaine's campaign had fortuitously laid the groundwork for that response with the introductory ads where the Governor talked very candidly about his faith, and bringing it back to his faith and values in response to the Hitler ad let him knock it right out of the park.  It didn't feel unnatural or forced, it simply felt honest.



Agreed. (Lowell - 7/30/2008 9:54:49 AM)
By the time the "Hitler ads" came along, people felt like they knew, liked, and understood Tim Kaine, so the ads not only didn't work, they backfired on Kilgore.  Of course, none of that has anything to do with the Kaine campaign supposedly running a "net-based campaign."  


There's a member of my family who's very conservative (Chris Guy - 7/30/2008 10:46:43 AM)
When he told me that he liked Tim Kaine for Governor in 2005, I was absolutely floored. It was Kaine's work as a Christian missionary that did it.


Yup (Waldo Jaquith - 7/29/2008 10:12:24 PM)
I've got to agree with you on this one, Lowell-Fineman's characterization of Kaine's campaign is inaccurate.


finer than Fineman, but... (jsrutstein - 7/30/2008 5:42:16 AM)
apparently, there are limits on the extent to which even the best national blogs can adequately discuss local pols.  At least the great Al Giordano gives a nice shout out to this blog (though he refers to it by its former name).

http://narcosphere.narconews.c...



Tribbet and Kaine (Flipper - 7/30/2008 1:58:37 PM)
Now that Ben is currently trashing Governor Kaine to the national press (see the link), is he still going to be an imbedded blogger at the Democratic National Convention with the Virginia delegation?

If Kaine is nominated, is Ben going to be on the convention floor trashing Kaine?

Are you still supportive of Ben going to Denver?

With your falling out with Governor Kaine over a number of issues, changing your website name, etc., how objective can you be in your blogging if Governor Kaine is nominated by Senator Obama for V.P.?

As an Obama supporter, I am worried about what will be coming out of the convention by a group of bloggers who are not supportive of Governor Kaine at this point in his career and anything negative is just going to hurt Senator Obama.

http://www.huffingtonpost.com/...



You're right (Lowell - 7/30/2008 2:01:11 PM)
If we don't agree 100% with our leaders, we should stop doing our jobs, quit reporting/blogging/political activism, leave politics to the politicians, lobbyists, and corporate media. What a great idea!


And by the way... (Lowell - 7/30/2008 2:02:27 PM)
...spreading misinformation like this helps Mark Warner and other Democrats how exactly?


Last comment on this subject. (Lowell - 7/30/2008 2:03:33 PM)
I hate to tell you, but I doubt you'll find almost any progressive bloggers who'd be excited about Kaine as Obama's running mate.  Perhaps they all should be kicked out/un-embedded?


There You go again...... (Flipper - 7/30/2008 2:19:21 PM)
deflecting criticism of Ben rather than dealing with Ben's actions.  

And how does Ben's words to the national press help Mark Warner and other Dems?  

The one thing that will help Mark Warner and other Dems is to NOT HAVE Ben blogging from the Democratic convention.

And you still didn't answer my questions.



And Not Being Excited..... (Flipper - 7/30/2008 2:21:25 PM)
about Kaine as a running mate for Obama is fine.  But going to the lengths Ben did to trash Kaine leads me to believe he won't stop.  


I don't speak for anyone (Lowell - 7/30/2008 2:37:41 PM)
but myself.  As for me, I have not in any way "trashed" Tim Kaine.  What's going on here is substantive and serious: I strongly disagree with him on a wide variety of policy issues (embryonic stem cells, environment, estate tax, etc.) that are very important to me.  With regards to Ben or anyone else you've got a problem with, go address your comments to them, not to me.  Thank you.


I did notice you linked to Ben's story (Silence Dogood - 7/30/2008 3:35:02 PM)
about how Tim Kaine and Jim Gilmore are the same person, however.  http://www.raisingkaine.com/sh...

I respect your right to link to another Virginia blog on your blog roll without it being taken as an endorsement of everything that blogger has ever posted.  I further respect your right to link to specific stories as a tacit endorsement of the view expressed in that particular story.  I hope you'll respect my right to think it was a questionable decision on your part that has made some intelligent people wonder--even for just a little bit--whether your differences with the Governor are about something beyond a powerplanet and a tunnel.  

Anyway, it's your blog, you're an adult, you can do what you want, but might I suggest that in the future, if you don't want folks like Flipper to get the impression that you're endorsing the "views" that NLS is expressing, maybe you ought not to link directly to them?



I thought Ben's post was fascinating (Lowell - 7/30/2008 3:42:14 PM)
in terms of history.  That doesn't mean I agree with everything he writes, or that I can read his mind and know what his intentions are when he writes something.


Well, I think (Flipper - 7/30/2008 3:10:38 PM)
that is a fair question to ask of you.

You were named as the embedded blogger for Virginia by the DNC.  It was your choice to bring along Ben for the ride.  So do you still think it is appropraite for Ben to be rewarded and go, since it is your choice for Ben to go.



There were four people's names (Lowell - 7/30/2008 3:25:00 PM)
on our joint application and the DNCC approved all of them. What's your angle exactly, you seem to be on a mini-crusade against Ben?