How Badly Has Romney Tarnished His "Brand"

By: The Grey Havens
Published On: 1/9/2008 8:31:41 AM

By all accounts, Mitt Romney is an exceptional executive.  He is famous for turning around the Salt Lake City Olympics, developing a decent health care plan as Governor of Massachusetts's and also for making gobs of money from his involvement with such winning companies as Domino's and Staples.

So, if Mitt Romney is such a great executive, then why has his party forsaken him?

The answer is so obvious that it's just painful that his overpaid and failed advisers must be crying in their tea leaves right about now.  The reason Republicans not only won't support "Flip" Romney, but deeply despise him is that he's proven himself to have no scruples, no principles, no core.  His over-advised, under-principled campaign is doomed to ignominy and destined to be taught as a textbook warning to young Republicans on how not to run for president.

Mitt Romney tried to be George W. Bush with some Lou Dobbs mixed in, but his record is not nearly extreme enough to support it.  If he'd run on his record, instead of from it, he would have been able to run as the most talented and successful executive in his party He could have run as the candidate with the best chance of a win in the general election if only he'd said, "I'm not George W. Bush. I'm principled, but I'm also competent.  I'm the executive who turned around the Olympics.  I'm the executive who turned around Massachusetts.  I'm the executive who will turn around this economy and this nation."

Instead, he spent uncounted millions on viscous attack ads, earned the disdain and personal rancor of his fellow Republicans, as seen in the clip above, Mike Huckabee's vulture-like "Which one?" comment debating Mitt's positions

Romney bet a sizable bankroll that wins in Iowa and New Hampshire would catapult him to the Republican Nomination.  Now, he heads to Michigan where his father was Governor and voters have known his name since birth.  If he loses there, he's a loser who made a lot of Republican enemies, and elephants never forget.


Comments



Romney is an empty shell (Lowell - 1/9/2008 8:32:47 AM)
He believes nothing.
He'll say anything to get elected.
He has no soul.


However, (Teddy - 1/9/2008 12:01:55 PM)
the paragraph in this article outlining Romney's strengths (proven executive ability, not George Bush, I'm competent, etc) could be resurrected and applied. Romney could ride right over the "errors" his campaign committed in the first two states, pretend it was all a media flurry, and proceed as outlined here, and--- still win.  

If, that is, he hasn't made the rest of the republican gaggle hate him so much they'd sabotage him out of spite. He certainly has the money, and he could eventually get Big Business to love him, or tolerate him enough to swing in behind him. A good executive recognizes his errors, takes advice, and moves on.  He's a good executive.